Comments for The Blog http://blog.martincawood.com Martin Cawood | Graphic Designer Thu, 11 Mar 2010 19:40:26 +0000 http://wordpress.org/?v=2.2.1 Comment on Bravia Rabbits by Holly Mee http://blog.martincawood.com/2007/10/05/bravia-rabbits/#comment-53 Holly Mee Fri, 05 Oct 2007 18:45:00 +0000 http://blog.martincawood.com/2007/10/05/bravia-rabbits/#comment-53 Totally agree that this is better than the paint bravia add,originally thought that was for the proms or something... The bunnies are cute and great how they can reform so you cant get bored with them. Great piece again and nice how even though they have used the same concept they have pulled it off and its not some poor attempt at an easy ad. Totally agree that this is better than the paint bravia add,originally thought that was for the proms or something… The bunnies are cute and great how they can reform so you cant get bored with them. Great piece again and nice how even though they have used the same concept they have pulled it off and its not some poor attempt at an easy ad.

]]> Comment on A Blind Call by Holly Mee http://blog.martincawood.com/2007/10/05/a-blind-call/#comment-52 Holly Mee Fri, 05 Oct 2007 18:41:00 +0000 http://blog.martincawood.com/2007/10/05/a-blind-call/#comment-52 Great idea as long as you dont get charged extra. Might as well go to something good, clever marketing scheme for charities as it happens so often. Great idea as long as you dont get charged extra. Might as well go to something good, clever marketing scheme for charities as it happens so often.

]]> Comment on Using the Medium by Rachel McColl http://blog.martincawood.com/2007/09/27/using-the-medium/#comment-51 Rachel McColl Thu, 27 Sep 2007 20:24:00 +0000 http://blog.martincawood.com/2007/09/27/using-the-medium/#comment-51 What a great way of using a standard billboard space! These type of adverts really catch everyones attention in ways that other ads wouldn't! What a great way of using a standard billboard space! These type of adverts really catch everyones attention in ways that other ads wouldn’t!

]]> Comment on Rice Field Art by Zahid http://blog.martincawood.com/2007/09/25/rice-field-art/#comment-50 Zahid Wed, 26 Sep 2007 22:36:00 +0000 http://blog.martincawood.com/2007/09/25/rice-field-art/#comment-50 These look really impressive! It must have took a lot of planning to grow the right colours in the right place and to get the overall picture accurate. These look really impressive! It must have took a lot of planning to grow the right colours in the right place and to get the overall picture accurate.

]]> Comment on Patricia Waller by Tara http://blog.martincawood.com/2007/09/18/patricia-waller/#comment-49 Tara Tue, 18 Sep 2007 22:23:00 +0000 http://blog.martincawood.com/2007/09/18/patricia-waller/#comment-49 hey its tara, here is the website i was talking about where i made the extra summer cash.......... <a HREF="http://www.alwaysfreestuff2.info " REL="nofollow">the website is here</a> hey its tara, here is the website i was talking about where i made the extra summer cash………. the website is here

]]> Comment on Toblerone Bear by martin.cawood http://blog.martincawood.com/2007/09/16/toblerone-bear/#comment-48 martin.cawood Tue, 18 Sep 2007 11:11:00 +0000 http://blog.martincawood.com/2007/09/16/toblerone-bear/#comment-48 Well, theres this one...<br/><br/>http://www.moillusions.com/2007/03/camel-cigarettes-illusion.html<br/><br/>not as definite, but I can see the hidden element when its pointed out. Well, theres this one…

http://www.moillusions.com/2007/03/camel-cigarettes-illusion.html

not as definite, but I can see the hidden element when its pointed out.

]]> Comment on Toblerone Bear by Claire http://blog.martincawood.com/2007/09/16/toblerone-bear/#comment-47 Claire Mon, 17 Sep 2007 21:23:00 +0000 http://blog.martincawood.com/2007/09/16/toblerone-bear/#comment-47 I like you, had never seen this before. I love this idea of concealing one logo within another and not making it too obvious. This could work really well for other companies as well. Its an interesting idea, I wonder if anyone else has done a similar thing. I like you, had never seen this before. I love this idea of concealing one logo within another and not making it too obvious. This could work really well for other companies as well. Its an interesting idea, I wonder if anyone else has done a similar thing.

]]> Comment on Carlsberg by Emily http://blog.martincawood.com/2007/09/02/carlsberg/#comment-46 Emily Tue, 04 Sep 2007 14:38:00 +0000 http://blog.martincawood.com/2007/09/02/carlsberg/#comment-46 I agree with the uncertainty as to whether this 'precious' tone of voice would appeal to the football fan/pub drinking crowds. but I have to praise the simple luxurious essence depicted using the metal bottle top. it summarises their tag line, which I best remember from the penthouse apartment tv ad, whereby 'if carlsberg did houses' or something along those lines, each room would be of enormous scale, each fellow housemate was beautiful to supermodel proportions, and the view from your personal balcony was the best seats above a football stadium. To this effect, one single pearl inside carlsberg bottle caps is simplistically spot-on. I agree with the uncertainty as to whether this ‘precious’ tone of voice would appeal to the football fan/pub drinking crowds. but I have to praise the simple luxurious essence depicted using the metal bottle top. it summarises their tag line, which I best remember from the penthouse apartment tv ad, whereby ‘if carlsberg did houses’ or something along those lines, each room would be of enormous scale, each fellow housemate was beautiful to supermodel proportions, and the view from your personal balcony was the best seats above a football stadium. To this effect, one single pearl inside carlsberg bottle caps is simplistically spot-on.

]]> Comment on Bronx Zoo by ksw http://blog.martincawood.com/2007/09/02/bronx-zoo/#comment-45 ksw Mon, 03 Sep 2007 19:15:00 +0000 http://blog.martincawood.com/2007/09/02/bronx-zoo/#comment-45 I really like these adverts. I understand what you mean when you say this idea may not always be effective, but I think in this case they have successfully used the medium as part of the message. The designer has used elements of the city to promote a city zoo, which is both clever and eye-catching I really like these adverts. I understand what you mean when you say this idea may not always be effective, but I think in this case they have successfully used the medium as part of the message. The designer has used elements of the city to promote a city zoo, which is both clever and eye-catching

]]> Comment on Carlsberg by Chris O http://blog.martincawood.com/2007/09/02/carlsberg/#comment-44 Chris O Mon, 03 Sep 2007 18:01:00 +0000 http://blog.martincawood.com/2007/09/02/carlsberg/#comment-44 How many different ways can Carlsberg suggest the tagline 'Probably the best lager in the world?'.<br/><br/>This advertisement certainly conveys the message of there being an element of class to the lager, which seems to position itself as a higher end product. I wonder whether this would be appreciated by the football type target market that it has been long assembled with. <br/><br/>I do like how the lager top has been given some attention to create the image. The quirkness works well and seems to be slightly different compared to previous ads.<br/><br/>I just wonder how much longer Carlsberg will be able to use this tagline before changing. I don't think it needs the type of the tagline as everyone knows the line already. When you think Carlsberg, you think 'probably the best lager in the world'. Without this, it could have perhaps been more playful and powerful with the consumer. How many different ways can Carlsberg suggest the tagline ‘Probably the best lager in the world?’.

This advertisement certainly conveys the message of there being an element of class to the lager, which seems to position itself as a higher end product. I wonder whether this would be appreciated by the football type target market that it has been long assembled with.

I do like how the lager top has been given some attention to create the image. The quirkness works well and seems to be slightly different compared to previous ads.

I just wonder how much longer Carlsberg will be able to use this tagline before changing. I don’t think it needs the type of the tagline as everyone knows the line already. When you think Carlsberg, you think ‘probably the best lager in the world’. Without this, it could have perhaps been more playful and powerful with the consumer.

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