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One interesting thing about the design is that the whole header of the Yahoo page becomes a Flash element. It cannot be manipulated whilst the advert is running, but afterwords, whilst still being Flash, it works like the standard page, with all the links/search functions working as you would expect, and linking to standard Yahoo pages.
I recently discovered this site and thought I’d share it. It shows the most popular online video at the time when you visit. Its intersting to see whats popular and see them change as often as they do.
Web Demo
Firebrand is a new site that appears to be attempting to create the next youtube incarnation, but for commercials. Firebrand CEO Roman Vinoly said, “We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it.” Then goes on to say, “On Firebrand, you’ll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO.” A statment that may be a little over dramatic. Advertisers who place their commercials on Firebrand get the ‘Firebrand Dashboard,’ described as “an innovative diagnostic tool that integrates industry standard television and online response data.”
Teaser
Sites like this do already exist but not in the way mentioned above with benefits for the advertiser and more structure and organisation. Users are given the ability to create playlists of their favourite adverts, but I’m not sure how many everyday people would want to sit and watch a playlist of 30 second commercials repeatedly. I can see this being popular within the advertising field, but if it is not popular amongst consumers then advertisers may stop posting their spots on Firebrand so I imagine its success may depend on its success with consumers.
3iYing is a New York based “all girl creative agency” that in order to gain some publicity for themselves (as well as tackling an issue in their business) have filmed hundreds of girls reacting to advertisements, for which they are supposed to be the target, for a series they have called ‘Adflip.’ Each video tells the audience (advertisers and marketers) why the ads they hold in their hands cause them to flip the page and why it was subsequently ignored.
3iYing founder Heidi Dangelmaier stated that, “This series directly links massive financial waste to specific girl-market misunderstandings, and challenges the predominant methods agencies use to develop creative strategies.” The campaign also asks YouTube members to add their own videos to the series (of which there are now 159).
If you watch the videos the people are pretty much right about the ads and its interesting to see the apparent lack of understanding about the teen/twenty year old female market. But on the other hand, it would be interesting to see if as well as ignoring the ad (which they must not have done in order to be able to analyse it so much) that they didn’t buy any of the products featured in them aswell. Also another problem may be, (especially in videos uploaded by solitary youtubers) that the person talking about why they flipped an advert may not be the target audience and if they are they may simply be an anomaly within that group. For me the idea has strengths and weaknesses but I think its and idea that will get noticed and that will in turn at least draw some attention towards 3iYing.
I just found this on Adverblog and although the full site isn’t up till the 18th the ‘L’etranger’ is worth checking out as an example of a flash site that incorporates video and interactivity. You are presented with various choices at different stages, only one of each being the correct one. Worth a look.
I just found this new site on Adverblog and its really interesting. Using a webcam you line up your eyes with your chosen rugby player and then stare out against a video clip of the player doing the same. You can also submit your winning time and details along with a snapshot of you staring to a winners list. I imagine the site looks for changes in the shape and colours of the eye area to determine whether you blinked or not. Worth a look.
http://www.o2blueroom.co.uk/Rugby/NeverSurrender/StareOut/
http://www.fnazca.com.br/awards/2007/en/09/peca/
A nice design that makes the most of the popularity of google earth. I’m not sure if it is a pop-up and weather blockers would resrict the audience of the ad. Maybe it would be better if located within the page. But still its a simple design that conveys its message quite well.
http://www.fnazca.com.br/awards/2007/en/22/peca/
This web advert for Suplicy hand selected coffee beans has a lot of potential. I like the fluid scattering of the beans but it seems to take too long and too much effort to clearly reveal the brand name and information. I think it would have been much more effective if the scattering were faster, but aslong as there was still the element of intrigue in that some effort was required in order to reveal the type.
Heres another site that implements interaction with the cursor www.theasylum.com.sg/ that I found at the same time.
http://www.trydrugs.net/
Here’s a nice site that simulates the effects of some drugs on the mouse arrow, and text, if the user clicks close on some drugs as opposed to continue some error pop-ups appear and email messages appear to be sent that suggest the user is a drug user. The pop-ups are believable as the site takes into consideration the users operating system/browser as on a Mac, the close button is the red circle, but when the site is viewed on Windows it is the red cross, which makes a nice change from many virus pop-ups for example, which try and appear like system messages and even when viewed on a Mac they are in a Windows format and obviously fake.
Worth a look.
