I though I’d post this as its a good example of how the physicalities of a medium can be used to emphasise a products benefits, for example Vicks VapoRub in this case, which will help to unblock your nose and help you breath.
I think these ‘posters’ for Ariel Colour are really impressive. The intense blocks of colour emphasise the idea of colour well, but my only reservation is their appearance during the day, which isn’t shown, as the effect may not be as impressive. Also depending on time of year and location, night fall may vary, so if it is too late few people may see the ads in the best environment, but I imagine/hope this was considered.
These are two outdoor executions that I really like. The Electrolux ad makes use of the medium and manipulates it to convey the product’s use in a way that image or copy alone couldn’t. And the Peugeot ad works well as it creates a sense of exclusiveness for “builders and other hard working people,” as it is facing them. The ad also works well as it is legible through the reverse, but one thing I may suggest is that the logo and copy in the bottom left should be placed so that the target audience in the street can read it too.