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This is an interesting way to create animation that I haven’t seen before, they just use tape to create the sequences on a large empty wall space. They people behind it also created tape figures around New York of all the firefighters, plane passengers and office workers that dies on September 11th.

This is the new Bravia spot that follows the balls and paint spots. I really like it, it seems to take a step back towards the balls ad which was much more playful than paint and I think this is a good thing as for me it made it entertaining to watch and added more emotion than paint, which was more of a spectacle to watch than a thing to engage with on an emotional level. The soundtrack is also worth noting for its appropriateness with regards to colour and also the feeling of light-hearted relaxation that it creates in the listener. It will be interesting to see if the response is similar to that of the previous spots.

Below is the Egyptian/Middle East Bravia advert which less people may have seen, still quite interesting but for me it lacks the playfulness of the Rabbits or Balls spots, but then again I’m not the target audience.

This advert for Renault incorporates a ballet like choreographed sequence in which cars are crashed into each other on increasingly larger scales. The ad demonstrates the fact that the cars driver compartments remain undamaged whilst showing their elegance and style in quite an original way to other ads which show a cars amazing handling on some Italian mountain pass, with absolutely no hint that it may even get a scratch.

These virals were released before the commerical aired…

And this is the TV spot..

I like this new spot for the Nissan Rogue which we see avoids all the holes to reach its destination, whilst all the other cars fall into them, leaving the game at the end of the ad. Its simple, entertaining and whilst the car manages to stay in control its interesting to watch the way the chaos is created around it with the ground tilting people falling over and water spilling out of roof top pools.

Web Demo

Firebrand is a new site that appears to be attempting to create the next youtube incarnation, but for commercials. Firebrand CEO Roman Vinoly said, “We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it.” Then goes on to say, “On Firebrand, you’ll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO.” A statment that may be a little over dramatic. Advertisers who place their commercials on Firebrand get the ‘Firebrand Dashboard,’ described as “an innovative diagnostic tool that integrates industry standard television and online response data.”

Teaser

Sites like this do already exist but not in the way mentioned above with benefits for the advertiser and more structure and organisation. Users are given the ability to create playlists of their favourite adverts, but I’m not sure how many everyday people would want to sit and watch a playlist of 30 second commercials repeatedly. I can see this being popular within the advertising field, but if it is not popular amongst consumers then advertisers may stop posting their spots on Firebrand so I imagine its success may depend on its success with consumers.

Find more videos like this on AdGabber

I’ve posted this spot as (like most of Honda’s advertising) it says something different to most other car adverts as it tackles environmental issues (which is always good for appeal in todays world), whilst still showing visuals of the car in action. Then at the end we see the Honda owner finish up on top. Simple.

I saw this spot in the cinema a week ago and was impressed. It reminds me of the Honda Things Just Work kinetic sculpture in the way that each movement flows into the next and appears again so effortless. I think the Brylcreem spot works because its the kind of thing that interests people as they wonder “how did they do that?” or think “wow thats good,” in a similar way that the Sony Bravia ads of the past have done, a fact that is reflected by the release of a making of video (below). Also its the kind of video that is likely to do well virally for the above reasons meaning it extra free publicity will be generated for the brand. All in all I like the advert as for the idea they take something that on paper seems impossible at best and make it appear effortless on screen.

The making of…

Myspace page

play

Heres a nice advert for the Pontiac range. I like this style (similar to Frank Miller’s Sin City) and the way colour is added to and retracted from the car as the video progresses. The one thing I would note is that I felt let down by the ending as to present the promotional information in the billboard style they chose the background had to be static, which took away the previous sequences dynamic motion and in turn made the car look uncomfortable as it moved through the motionless landscape.

Sin City…

As a viewer you are first drawn into this beautifully compelling slow motion video, wondering what object be shot next hoping for the next beautiful explosion of everyday objects. You are completely unaware of the what the advert is for and are simply enjoying its creativity until you see the young boy appear, and then the bullet, at which point the tone of the whole piece changes dramatically. The positioning of the watermelon before the boy shows the viewer what is coming before they know themselves as the smooth surface of the melon is torn appart spraying the red flesh that was inside it in every direction so even though the boy is not shot, we have an impression of what it would be like only a few secons before.

Below is some additional information that I have found…

“Kill the Gun” was shot on the phantom camera, which captures 10,000 frames per second - an astounding amount compared to the standard 25 frames per second.

The desired effect is overwhelming and beautiful, with real bullets being used to shoot through inanimate objects - such as an egg, a glass of milk, a bottle of tomato ketchup, a bottle of mineral water, an apple and a watermelon - allowing the full effect of a bullet’s blow to be revealed in super slow motion.