I’ve posted this as I think it is another example of a strong headline and good copy. I think the ad is for a Japanese athletic company, but it shows another example of how long copy can work. This also reminds me of another darker sportswear advert that I’ve seen by a brand that stated something along the lines of ‘you better get our trainers so that you can outrun this attacker/murderer,’ but if I remeber corrcectly the ad was quite conroversial.
These are two examples of effcetive long copy from The National Newspapers of Ireland. They are a nice read and clearly convey the message about the uses of the advertising spaces. The tone of voice is unique for each and appropriate to the advertising space. It reminds me of the work we were aiming for during our typography projects where the aim was to create a tone of voice for our typefaces and makes me wish I had seen these at that time as they would have probably helped me to understand the kind of copy I should be aiming for. These are nice designs and proof that long copy works as long as it is well writen and continuously effective.
Some fairly nice long copy here that is visually pleasing and reads well. Personally I was intrigued to read on as the Titanic is an event that we feel we understand, especially as a result of the movie, so since this information contradicts it we are drawn into the copy and feel that we want to read it.