The Blog

The Best & Worst logo designs of 2008. Click here. 

From Neatorama. Click here to view the post.

Everyone knows about the FedEx arrow…

But till now I had never noticed the hidden bear in the Toblerone logo. If you look closely on the Matterhorn mountain you can see the swiss symbol of Bern (a Bear), where the chocolate was originally made, incorporated into the mountain. Now its all I can see.

Below is some old packaging where the bear features clearly as the logo…

Here is a screenshot of part of the Toblerone website…

I just saw this on http://www.frederiksamuel.com/blog/ and my first impressions were that the new logo has a much more dated feel than the older one. The new one seems ‘eighties’ and the old one ‘nineties,’ but I suppose that the eighties was the age when computers really came to life. I do though prefer the new logo as on the old logo the ‘Q’ is a bit confusing as to why there is a slice missing from it. To me it looks uneasy and as if they have manipulated a typeface to try and make the logo interesting, but now the ‘Q’ fits all the other characters and sits well within the logo.

I saw the launch of this new logo a few days ago on the news, and as was stated the logo was supposed to be for the “internet generation,” but I think that too much of an attempt has been made to be different, and to move the logo away from a static mark, creating a logo which many doubt the effectiveness of. I think its good that the Paralympics will be using the same logo as the Olympics for the first time, as the Paralympics gain less exposure so a constant logo may create a bit more unity through both events, whereas before, with a seperate logo, the Paralympics proabably came across as a separate brand and event, that recieved little exposure.

The logo has come across some health problems as an epilepsy organisation has called for the animated version of it to be banned from television because it fails to meet Ofcom guidelines about flashing images on screen.

Personally, I prefer the more static execution at the end to the moving “limbs” section of of the sequence where the coloured blocks emerge from the ground and I appreciate the attempt to appeal to the internet generation, and I think it was a good move to make a animated logo, as the internet is the most effective way for the Olympics to reach it’s global audience and with the option to create a moving image, why not, as it will be more visually interesting and will have more potential outlets. I would though say that the logo isn’t as effective as it could be as it would appear that they haven’t taken health risks into consideration. The intention is to invite people to take part and be involved, and to inspire everyone and reach out to young people around the world, and I am unsure as to how effective this will be, it may appeal to young people in its style and dynamics, but will the appeal cross over to the Olympic Games themselves?

When the logo has been seen in use to represent the Olympic brand in advertisements, on products and in its other executions the logo may grow on people and become more appreciated and its suitability understood, but at the moment I am most unsure about the main sequence of the logo, and if the correct message isn’t being conveyed to the public, then maybe the logo as a whole isn’t doing its job.

http://www.london2012.com/