The Blog

I uploaded this image because of the style of art direction used, as I think it the paper construction has quite a unique feel to it. It appears to be a real 3D construction, but I am unsure as to whether the scene was shot as one or if a few shots were layered together, but still it makes an interesting visual.

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Also it kind of reminds me of the 80s kids show ‘Charlie Chalk’ (don’t know if anyone else remebers it). As the construction of the landscape and foliage is also done using colourful shaped pieces of paper. The paper appears to work well as a means of representing a natural environment in three dimensions and there are probably other uses for it too.

A variety of executions that make use of a carrier bag in some shape or form to communicate a message. I wonder if the designers approached the clients of vica versa?

Again, a creative execution to the problem that a store was on the first floor and people, especially when carrying shopping bags don’t like to climb stairs. Heatherwick stated that he tried to make the staircase appear to flow upwards as if carrying the person, and I think the final execution does just that

We were shown this bridge in a guest lecture earlier in the year, and I saw it on TV again today and was reminded of how creative the solution was to a problem that at first glance seems to have little creative scope. People would steal from the offices and that boats had to get past, but workers needed access to their offices. It would probably have been fairly easy to create an effective yet mundane solution to the problem. But the solution executed is both very effective and creative, and it is inspiring to see such creative design for problems that may initially seem mundane.

Below is the areas promotional video for the site, which shows the bridge in “motion” (you’ll see what I mean)…

Horny Bridge - video powered by Metacafe

“Ending slave labour is not this easy” The user will interact here without the intention to do so, as the break will occur as the page is opened without prior warning.

“Campaign against land mines”

The user is unaware of the pages’ content and has to force apart the pages to see within, and is in turn made to identify with the act of rape, and the violation that occurs.

Create ripped jeans

By pulling the pages together a cleavage is created, which represents the product benefit and its method of use.

These are some campaigns that I have uncovered where the medium has been used to reinforce the message through physical interaction with the target audience. Campaigns like this would probably be more memorable, but in turn, are not always possible or appropriate, and are more expensive. The targeting and location of these ads would be of importance so as to ensure that each advert is seen by a member of its target audience and that money isn’t wasted.

“The firm responsible for the London 2012 Olympics logo is hard at work trying to fix the public backlash. They’ve got a brand new website, and apparently they have people searching the blogs like mad hounds, looking for negative comments and offering the new spin. An online petition against the logo that had well over 50,000 signatures has disappeared. A new petition in support of the logo has appeared. (under 300 signatures in 2 days.)” (from Wheres My Jetpack Blog)

http://www.wolffolins.com/

I believe the copy line was “For headaches that come and go.”

This is a simple ambient that exploits the transport medium more than most transport adverts do. This would be really effective and probably quite memorable for people stuck in ’stop, start’ traffic on their way home from a hard day at work.

A wedding invitation by Chris MacLean for Claire and Dave, seems like they really were meant to be together.

Apparently it was entered into D&AD 2007 Annual and won Gold in the New York Festivals.

Simple, effective, nice.

http://www.chrismaclean.co.uk/

This is a french animated film that I saw last year. When I first heard about it I was relectant to watch it, but I can now say that I am glad I did. It was created by a French comic book artist, Sylvain Chome and although almost dialoge free, its rich detail and unique animation create caricatures of body shapes and characters, producing a dark, yet playful adventure involving the kidnap of a French Tour de France cyclist. He is taken to the town of Belleville created by art director Evgeni Tomov, which is a combination of New York, Montreal and Quebec. Along with little touches such as Bruno, the pet dog’s black and white dream sequences the elements of this chidrens animation create a stange, surreal, and entertaining film.

Would this be effective? Maybe. If a saleswoman’s (or man’s) nails were branded at times when you would be shown other products, over a counter for example, you would see the nails for a long enough period, but would it lower your trust in the sales person knowing that they’ve ’sold out,’ and put you off buying the product you were actually interested in if you had ten tiny Pepsi logos staring back at you? I don’t know. I think it would all depend on the location and the branded products appropriateness at that time.