This is an interesting way to create animation that I haven’t seen before, they just use tape to create the sequences on a large empty wall space. They people behind it also created tape figures around New York of all the firefighters, plane passengers and office workers that dies on September 11th.
A nice promotion for a 2 Disc Jungle Book DVD, that ties the medium in with the product nicely.
The image explains it all but these stickers were placed in mens bathrooms suggesting that women had left them there with a ‘label’ atached reading “Axe Vice turns nice girls naughty.” These should be effective as they are be eyecatching and therefore most people would notice them and hopefully create an association with the brand and remember it.
Here’s the teaser video for the latest Sony Bravia commercial that I blogged previously…
“This execution was created to allow young Americans to experience what a trip to Canada would be like through the eyes of their peers. To create the content, we sent a young couple to three major Canadian cities: Toronto, Ottawa and Montreal. We then told them to pose as tourists and have as much fun as they could while capturing it all on their digital camera and camcorder.
The images and video footage were loaded on to 1000 USB keys, along with MP3s of Canadian indie bands and an authentic travel itinerary outlining the details of their trip. The keys were then scattered throughout selected neighbourhoods in the key market of Chicago. This was done in such a way as to make it appear as though their owners had lost them.
In order to maintain authenticity, no Canadian Tourism branding was included either on or in the keys. Instead, imbedded links would appear when playing MP3s and, when clicked, would take a viewer to a Canadian Tourism Commission landing page (www.unknowncanada.com), which gave other target-specific options for things going on in Canada and also allowed us to track the success of the drop.”
I like this idea. In the crits people have talked about sending out and handing out USB’s containing information, but the idea of the USB’s being found on the street and being un-branded makes the idea more interesting as I imagine most people, if they found one that obviously didn’t belong to anyone around them, would pick it up, keep it and use it, and in doing so would see the files on the device and look at them to see what they were.
Using a helicopter gnuf.com have air-lifted huge dice, over two meters tall and weighing half a ton, up a steep sloped mountain near Nuuk, Greenland. They released the dice and visitors to the site can bet for free on how long it will take for the dice to stop rolling, with the chance to win a cruise as the prize.
The site is a new online casino and poker room so this stunt will probably be a good way to attract attention to the site, but it depends how they are trafficing people to it, I found the video on youtube, but only because I saw the site on a design website. I imagine they are hoping for the idea to gather a viral effect as the site has a page where you can email the site to a friend. Its definately a stunt worth noticing and its interesting when a campaign is taken to such a large scale as something similar could have probably been generated in flash with bets but no prizes, but by taking the idea to such a scale the campaign should attract attention.
The latest Sony Bravia advert uses claymation and features hundreds of plasticine (Play-Doh out of interest) rabbits on the streets of New York (apparently chosen as a neutral and aspirational location for European audiences). The previous spots (Balls and Paint) have succeeded because unlike other studio shot ads for electronic goods they haven’t relied on any CG so audiences are impressed and intrigued by their creation. Apparently, during and after the ‘Balls’ campaign, Bravia’s market share increased by 50% and sales volume jumped by 125%.
The piece will uses 2.5 tonnes of Play-Doh on set, 40 animators are working on the three-week shoot and close to 200 two-foot-long bunnies are being used. It also takes four hours to generate four seconds of footage, and altogether the 60 minute ad spot will comprise around 100,000 stills.
The campaign has a similar feel to the Cadbury Gorilla ad as both campaigns have links to the brands in question (vivid, varied colour in motion for Sony and waiting for your Cadbury moment for Cadbury), but on top of that they have created more of an entertainment spectacle that will get people talking and it seems that at the moment it is these types of advertisement that create the most buzz amongst consumers as people are impressed by what they see as its not the same old style of ad.
The spot is set to air in October so no video to post yet but if previous ads are anything to go by it should be worth the short wait.
After reading Martin Delin’s post about “A coffee cup miracle!” and dead space (http://martindelin.blogspot.com/2007/07/coffee-cup-miracle.html) I was reminded of this piece of design I had seen a while back…
Unexpecting restaurant/cafe goers would pick up the menu and probably be shocked to see a child within it. I think that this is a good use of ambient media as the medium emphasises the message whilst also being unique and unexpected.
This is the rebranding of about a dozen 7-Eleven’s in the US to coincide with the launch of the Simpsons movie this summer. The transformed stores and many other 7-Eleven’s in the US will sell products from the show such as Buzz Cola and Krusty O’s cereal. I think that this idea will be effective as even people who don’t visit the stores will remember the transformation or wish they could visit the stores and it should create a buzz for the movie in the US.
Use them following link for more photos http://flickr.com/photos/rdr07/sets/72157600590001691/
Also the mini site http://www.simpsonsmovie.com/ has lots of features to explore, including games and buildings (although some still say “coming soon”), but its worth a look.
I believe the copy line was “For headaches that come and go.”
This is a simple ambient that exploits the transport medium more than most transport adverts do. This would be really effective and probably quite memorable for people stuck in ’stop, start’ traffic on their way home from a hard day at work.