I posted these as I like the style they have been created in and the message is more personal that other washing machine ads that state how clean they can get your clothes, as most people have clothes they prefer wearing on diferent occasions so I imagine most people will identify with the campaign, which identifies with men, women, and people/families with children.
The Economist has just launched a new series of ads in replace of their “I never read The Economist” series, which is probably the right thing to do as although the campaign had been successful it had been long running.
But I’m not sure how I feel about these new adverts. They were created by six different illustrators who were simply given to copy to work from, but were told not to be too stylistic so that the campaign had a sense of coherence, which I think is greatly aided by the limited colour palette. I like some more than others, for example the world revolves around the sun one and the curiosity as they give the sense of The Economist being a worldwide inquisitive publication, but the advert that reads “You can’t know everything about everything. But you can give it a good go,” comes across to me as quite arrogant.
In my opinion the previous campaign was perfect as it gave people who read the Economist a sense of superiority and it encouraged people who didn’t, to read it by giving them something to aspire to, and for me this one appears to be less effective (this maybe because I am comparing it to the previous campaign, which itself may not be a bad thing). But the idea behind it is apparently to broaden the appeal of the previous Economist idea of exclusivity to a wider, younger audience, which it appears the campaign could do as it is less exclusive, less of the puzzle is contained in the copy and coupled with the illustrations they are more visual and instantaneous.
I think these ‘posters’ for Ariel Colour are really impressive. The intense blocks of colour emphasise the idea of colour well, but my only reservation is their appearance during the day, which isn’t shown, as the effect may not be as impressive. Also depending on time of year and location, night fall may vary, so if it is too late few people may see the ads in the best environment, but I imagine/hope this was considered.
3iYing is a New York based “all girl creative agency” that in order to gain some publicity for themselves (as well as tackling an issue in their business) have filmed hundreds of girls reacting to advertisements, for which they are supposed to be the target, for a series they have called ‘Adflip.’ Each video tells the audience (advertisers and marketers) why the ads they hold in their hands cause them to flip the page and why it was subsequently ignored.
3iYing founder Heidi Dangelmaier stated that, “This series directly links massive financial waste to specific girl-market misunderstandings, and challenges the predominant methods agencies use to develop creative strategies.” The campaign also asks YouTube members to add their own videos to the series (of which there are now 159).
If you watch the videos the people are pretty much right about the ads and its interesting to see the apparent lack of understanding about the teen/twenty year old female market. But on the other hand, it would be interesting to see if as well as ignoring the ad (which they must not have done in order to be able to analyse it so much) that they didn’t buy any of the products featured in them aswell. Also another problem may be, (especially in videos uploaded by solitary youtubers) that the person talking about why they flipped an advert may not be the target audience and if they are they may simply be an anomaly within that group. For me the idea has strengths and weaknesses but I think its and idea that will get noticed and that will in turn at least draw some attention towards 3iYing.
Here’s the teaser video for the latest Sony Bravia commercial that I blogged previously…
Find more videos like this on AdGabber
I’ve posted this spot as (like most of Honda’s advertising) it says something different to most other car adverts as it tackles environmental issues (which is always good for appeal in todays world), whilst still showing visuals of the car in action. Then at the end we see the Honda owner finish up on top. Simple.
Using a helicopter gnuf.com have air-lifted huge dice, over two meters tall and weighing half a ton, up a steep sloped mountain near Nuuk, Greenland. They released the dice and visitors to the site can bet for free on how long it will take for the dice to stop rolling, with the chance to win a cruise as the prize.
The site is a new online casino and poker room so this stunt will probably be a good way to attract attention to the site, but it depends how they are trafficing people to it, I found the video on youtube, but only because I saw the site on a design website. I imagine they are hoping for the idea to gather a viral effect as the site has a page where you can email the site to a friend. Its definately a stunt worth noticing and its interesting when a campaign is taken to such a large scale as something similar could have probably been generated in flash with bets but no prizes, but by taking the idea to such a scale the campaign should attract attention.
I saw this spot in the cinema a week ago and was impressed. It reminds me of the Honda Things Just Work kinetic sculpture in the way that each movement flows into the next and appears again so effortless. I think the Brylcreem spot works because its the kind of thing that interests people as they wonder “how did they do that?” or think “wow thats good,” in a similar way that the Sony Bravia ads of the past have done, a fact that is reflected by the release of a making of video (below). Also its the kind of video that is likely to do well virally for the above reasons meaning it extra free publicity will be generated for the brand. All in all I like the advert as for the idea they take something that on paper seems impossible at best and make it appear effortless on screen.
The making of…
The latest Sony Bravia advert uses claymation and features hundreds of plasticine (Play-Doh out of interest) rabbits on the streets of New York (apparently chosen as a neutral and aspirational location for European audiences). The previous spots (Balls and Paint) have succeeded because unlike other studio shot ads for electronic goods they haven’t relied on any CG so audiences are impressed and intrigued by their creation. Apparently, during and after the ‘Balls’ campaign, Bravia’s market share increased by 50% and sales volume jumped by 125%.
The piece will uses 2.5 tonnes of Play-Doh on set, 40 animators are working on the three-week shoot and close to 200 two-foot-long bunnies are being used. It also takes four hours to generate four seconds of footage, and altogether the 60 minute ad spot will comprise around 100,000 stills.
The campaign has a similar feel to the Cadbury Gorilla ad as both campaigns have links to the brands in question (vivid, varied colour in motion for Sony and waiting for your Cadbury moment for Cadbury), but on top of that they have created more of an entertainment spectacle that will get people talking and it seems that at the moment it is these types of advertisement that create the most buzz amongst consumers as people are impressed by what they see as its not the same old style of ad.
The spot is set to air in October so no video to post yet but if previous ads are anything to go by it should be worth the short wait.
I’ve posted this as I think it is another example of a strong headline and good copy. I think the ad is for a Japanese athletic company, but it shows another example of how long copy can work. This also reminds me of another darker sportswear advert that I’ve seen by a brand that stated something along the lines of ‘you better get our trainers so that you can outrun this attacker/murderer,’ but if I remeber corrcectly the ad was quite conroversial.
