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One interesting thing about the design is that the whole header of the Yahoo page becomes a Flash element. It cannot be manipulated whilst the advert is running, but afterwords, whilst still being Flash, it works like the standard page, with all the links/search functions working as you would expect, and linking to standard Yahoo pages.
The idea A Blind Call is that people often dial the number of a phone that appears first in their contact list (e.g. Aaron Aaronson) whilst the phone is in their pocket and it still costs them money. The idea is simple and it is that by putting the charities number in your phone as “A Blind Call” it will appear at the top of the list, and the charge received for making the call goes direct to the charity. A simple idea more than a creative execution, but its one that I think is worth noting.
This is the new Bravia spot that follows the balls and paint spots. I really like it, it seems to take a step back towards the balls ad which was much more playful than paint and I think this is a good thing as for me it made it entertaining to watch and added more emotion than paint, which was more of a spectacle to watch than a thing to engage with on an emotional level. The soundtrack is also worth noting for its appropriateness with regards to colour and also the feeling of light-hearted relaxation that it creates in the listener. It will be interesting to see if the response is similar to that of the previous spots.
Below is the Egyptian/Middle East Bravia advert which less people may have seen, still quite interesting but for me it lacks the playfulness of the Rabbits or Balls spots, but then again I’m not the target audience.
This advert for Renault incorporates a ballet like choreographed sequence in which cars are crashed into each other on increasingly larger scales. The ad demonstrates the fact that the cars driver compartments remain undamaged whilst showing their elegance and style in quite an original way to other ads which show a cars amazing handling on some Italian mountain pass, with absolutely no hint that it may even get a scratch.
A nice promotion for a 2 Disc Jungle Book DVD, that ties the medium in with the product nicely.
These adverts aren’t really anything special but they use structural elements more than most ads to emphasise the message. They make use of the image content, light and shade, and positioning of the objects and copy to emphasise the message that the a womans figure in Fayreform lingerie will attract your attention from a scene when even the strangest things are in it.
The image explains it all but these stickers were placed in mens bathrooms suggesting that women had left them there with a ‘label’ atached reading “Axe Vice turns nice girls naughty.” These should be effective as they are be eyecatching and therefore most people would notice them and hopefully create an association with the brand and remember it.
These virals were released before the commerical aired…
And this is the TV spot..
I like this new spot for the Nissan Rogue which we see avoids all the holes to reach its destination, whilst all the other cars fall into them, leaving the game at the end of the ad. Its simple, entertaining and whilst the car manages to stay in control its interesting to watch the way the chaos is created around it with the ground tilting people falling over and water spilling out of roof top pools.
I though I’d post this as its a good example of how the physicalities of a medium can be used to emphasise a products benefits, for example Vicks VapoRub in this case, which will help to unblock your nose and help you breath.
