Bravia Rabbits
This is the new Bravia spot that follows the balls and paint spots. I really like it, it seems to take a step back towards the balls ad which was much more playful than paint and I think this is a good thing as for me it made it entertaining to watch and added more emotion than paint, which was more of a spectacle to watch than a thing to engage with on an emotional level. The soundtrack is also worth noting for its appropriateness with regards to colour and also the feeling of light-hearted relaxation that it creates in the listener. It will be interesting to see if the response is similar to that of the previous spots.
Below is the Egyptian/Middle East Bravia advert which less people may have seen, still quite interesting but for me it lacks the playfulness of the Rabbits or Balls spots, but then again I’m not the target audience.
October 5th, 2007 at 08:45 pm
Totally agree that this is better than the paint bravia add,originally thought that was for the proms or something… The bunnies are cute and great how they can reform so you cant get bored with them. Great piece again and nice how even though they have used the same concept they have pulled it off and its not some poor attempt at an easy ad.