A Blind Call
The idea A Blind Call is that people often dial the number of a phone that appears first in their contact list (e.g. Aaron Aaronson) whilst the phone is in their pocket and it still costs them money. The idea is simple and it is that by putting the charities number in your phone as “A Blind Call” it will appear at the top of the list, and the charge received for making the call goes direct to the charity. A simple idea more than a creative execution, but its one that I think is worth noting.
October 5th, 2007 at 08:41 pm
Great idea as long as you dont get charged extra. Might as well go to something good, clever marketing scheme for charities as it happens so often.