The Blog

Heres a nice design blog themed around Halloween, “I Dig Cereal Killers”, worth a look.

This is an interesting way to create animation that I haven’t seen before, they just use tape to create the sequences on a large empty wall space. They people behind it also created tape figures around New York of all the firefighters, plane passengers and office workers that dies on September 11th.

The idea A Blind Call is that people often dial the number of a phone that appears first in their contact list (e.g. Aaron Aaronson) whilst the phone is in their pocket and it still costs them money. The idea is simple and it is that by putting the charities number in your phone as “A Blind Call” it will appear at the top of the list, and the charge received for making the call goes direct to the charity. A simple idea more than a creative execution, but its one that I think is worth noting.

This is the new Bravia spot that follows the balls and paint spots. I really like it, it seems to take a step back towards the balls ad which was much more playful than paint and I think this is a good thing as for me it made it entertaining to watch and added more emotion than paint, which was more of a spectacle to watch than a thing to engage with on an emotional level. The soundtrack is also worth noting for its appropriateness with regards to colour and also the feeling of light-hearted relaxation that it creates in the listener. It will be interesting to see if the response is similar to that of the previous spots.

Below is the Egyptian/Middle East Bravia advert which less people may have seen, still quite interesting but for me it lacks the playfulness of the Rabbits or Balls spots, but then again I’m not the target audience.

This advert for Renault incorporates a ballet like choreographed sequence in which cars are crashed into each other on increasingly larger scales. The ad demonstrates the fact that the cars driver compartments remain undamaged whilst showing their elegance and style in quite an original way to other ads which show a cars amazing handling on some Italian mountain pass, with absolutely no hint that it may even get a scratch.

A nice promotion for a 2 Disc Jungle Book DVD, that ties the medium in with the product nicely.