Using the Medium


I though I’d post this as its a good example of how the physicalities of a medium can be used to emphasise a products benefits, for example Vicks VapoRub in this case, which will help to unblock your nose and help you breath.

One Response to “Using the Medium”

  1. Rachel McColl Says:

    What a great way of using a standard billboard space! These type of adverts really catch everyones attention in ways that other ads wouldn’t!

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