Firebrand
Web Demo
Firebrand is a new site that appears to be attempting to create the next youtube incarnation, but for commercials. Firebrand CEO Roman Vinoly said, “We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it.” Then goes on to say, “On Firebrand, you’ll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO.” A statment that may be a little over dramatic. Advertisers who place their commercials on Firebrand get the ‘Firebrand Dashboard,’ described as “an innovative diagnostic tool that integrates industry standard television and online response data.”
Teaser
Sites like this do already exist but not in the way mentioned above with benefits for the advertiser and more structure and organisation. Users are given the ability to create playlists of their favourite adverts, but I’m not sure how many everyday people would want to sit and watch a playlist of 30 second commercials repeatedly. I can see this being popular within the advertising field, but if it is not popular amongst consumers then advertisers may stop posting their spots on Firebrand so I imagine its success may depend on its success with consumers.