Brylcreem Effortless
I saw this spot in the cinema a week ago and was impressed. It reminds me of the Honda Things Just Work kinetic sculpture in the way that each movement flows into the next and appears again so effortless. I think the Brylcreem spot works because its the kind of thing that interests people as they wonder “how did they do that?” or think “wow thats good,” in a similar way that the Sony Bravia ads of the past have done, a fact that is reflected by the release of a making of video (below). Also its the kind of video that is likely to do well virally for the above reasons meaning it extra free publicity will be generated for the brand. All in all I like the advert as for the idea they take something that on paper seems impossible at best and make it appear effortless on screen.
The making of…