Compaq

I just saw this on http://www.frederiksamuel.com/blog/ and my first impressions were that the new logo has a much more dated feel than the older one. The new one seems ‘eighties’ and the old one ‘nineties,’ but I suppose that the eighties was the age when computers really came to life. I do though prefer the new logo as on the old logo the ‘Q’ is a bit confusing as to why there is a slice missing from it. To me it looks uneasy and as if they have manipulated a typeface to try and make the logo interesting, but now the ‘Q’ fits all the other characters and sits well within the logo.

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