Cadbury’s
I saw this ad in the paper on Friday and just thought “eh?” It was by the TV listings and 10:30 was the middle of Big Brother. Just now I have come across the TV campaign that the ad must have been referring too. Its by Juan Cabral who also worked on Sony’s Bravia Paint and Balls.
The gorilla patiently waits for his Cadbury moment and then begins to shine. I think its one of the best ideas I’ve seen recently and it made me laugh, which is always a good thing.
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Late addition…
I just found this advert for ABC’s new comedy Carpooler’s. Both use the same idea but after seeing the Gorilla, for me, the ABC ad just falls flat.