These adverts aren’t really anything special but they use structural elements more than most ads to emphasise the message. They make use of the image content, light and shade, and positioning of the objects and copy to emphasise the message that the a womans figure in Fayreform lingerie will attract your attention from a scene when even the strangest things are in it.
The image explains it all but these stickers were placed in mens bathrooms suggesting that women had left them there with a ‘label’ atached reading “Axe Vice turns nice girls naughty.” These should be effective as they are be eyecatching and therefore most people would notice them and hopefully create an association with the brand and remember it.
I was driving the other evening at about and I started thinking about how expressive and emotive the sky is. Its versatility is amazing, as is its power to exert an effect on how we feel about our environment.
We associate the crispness and warmth of a sunset with going to safety, victory and resolution etc. Lightning and thunder make us realise our scale in the world and create a sense of unease and danger and a clear blue sky uplifts most people, whilst textures in clouds can interact with light to create interesting shadows and shapes. I found the images below on the interenet, some of which are quite interesting and I think they go some way to illustrating the power of the sky.
These virals were released before the commerical aired…
And this is the TV spot..
I like this new spot for the Nissan Rogue which we see avoids all the holes to reach its destination, whilst all the other cars fall into them, leaving the game at the end of the ad. Its simple, entertaining and whilst the car manages to stay in control its interesting to watch the way the chaos is created around it with the ground tilting people falling over and water spilling out of roof top pools.
Interesting designs for existing products from wishlist.nu
In this months Creative Review Monograph is the work of Richard Sweeney.
He manipulates material such as paper into amazing sculptures which are photographed against a plain background to remove any sense of scale and create ambiguity.
The sculptural qualities of teh curves in the above design remind me very much of this staircase created by Thomas Heatherwick.
Sweeney lets the material dictate the form instead of forcing it and the resulting curves, cut out areas and regions of light and shadow reveal amazingly tactile surfaces that have so much intrigue around their creation and scale.
I though I’d post this as its a good example of how the physicalities of a medium can be used to emphasise a products benefits, for example Vicks VapoRub in this case, which will help to unblock your nose and help you breath.
I posted these as I like the style they have been created in and the message is more personal that other washing machine ads that state how clean they can get your clothes, as most people have clothes they prefer wearing on diferent occasions so I imagine most people will identify with the campaign, which identifies with men, women, and people/families with children.
The Economist has just launched a new series of ads in replace of their “I never read The Economist” series, which is probably the right thing to do as although the campaign had been successful it had been long running.
But I’m not sure how I feel about these new adverts. They were created by six different illustrators who were simply given to copy to work from, but were told not to be too stylistic so that the campaign had a sense of coherence, which I think is greatly aided by the limited colour palette. I like some more than others, for example the world revolves around the sun one and the curiosity as they give the sense of The Economist being a worldwide inquisitive publication, but the advert that reads “You can’t know everything about everything. But you can give it a good go,” comes across to me as quite arrogant.
In my opinion the previous campaign was perfect as it gave people who read the Economist a sense of superiority and it encouraged people who didn’t, to read it by giving them something to aspire to, and for me this one appears to be less effective (this maybe because I am comparing it to the previous campaign, which itself may not be a bad thing). But the idea behind it is apparently to broaden the appeal of the previous Economist idea of exclusivity to a wider, younger audience, which it appears the campaign could do as it is less exclusive, less of the puzzle is contained in the copy and coupled with the illustrations they are more visual and instantaneous.
I recently discovered this site and thought I’d share it. It shows the most popular online video at the time when you visit. Its intersting to see whats popular and see them change as often as they do.
