Rhythm of Lines
I know this advert has been out for a while now but I thought I’d post it as I appreciate the move away from “look how fast our car goes and how nice it looks,” towards a campaign that promotes the pure design concept. I feel that this simple message makes the product more unique and desirable as I imagine that people will assume that the car is some what superior as a result of the campaigns creativity. Also, the campaign features no image of the car, 3D solid, or 3D representation, simple the suggestion of form through a combination of lines, which is reminiscent of Prof Hann’s Design Theory lectures. Along with the TV spot the website is also worth checking out. Again their are no images of the car and you can create your own line rhythms. http://www.rhythmoflines.co.uk/