The Simpsons
This is the rebranding of about a dozen 7-Eleven’s in the US to coincide with the launch of the Simpsons movie this summer. The transformed stores and many other 7-Eleven’s in the US will sell products from the show such as Buzz Cola and Krusty O’s cereal. I think that this idea will be effective as even people who don’t visit the stores will remember the transformation or wish they could visit the stores and it should create a buzz for the movie in the US.
Use them following link for more photos http://flickr.com/photos/rdr07/sets/72157600590001691/
Also the mini site http://www.simpsonsmovie.com/ has lots of features to explore, including games and buildings (although some still say “coming soon”), but its worth a look.