A wedding invitation by Chris MacLean for Claire and Dave, seems like they really were meant to be together.
Apparently it was entered into D&AD 2007 Annual and won Gold in the New York Festivals.
Simple, effective, nice.
http://www.chrismaclean.co.uk/
I saw the launch of this new logo a few days ago on the news, and as was stated the logo was supposed to be for the “internet generation,” but I think that too much of an attempt has been made to be different, and to move the logo away from a static mark, creating a logo which many doubt the effectiveness of. I think its good that the Paralympics will be using the same logo as the Olympics for the first time, as the Paralympics gain less exposure so a constant logo may create a bit more unity through both events, whereas before, with a seperate logo, the Paralympics proabably came across as a separate brand and event, that recieved little exposure.
The logo has come across some health problems as an epilepsy organisation has called for the animated version of it to be banned from television because it fails to meet Ofcom guidelines about flashing images on screen.
Personally, I prefer the more static execution at the end to the moving “limbs” section of of the sequence where the coloured blocks emerge from the ground and I appreciate the attempt to appeal to the internet generation, and I think it was a good move to make a animated logo, as the internet is the most effective way for the Olympics to reach it’s global audience and with the option to create a moving image, why not, as it will be more visually interesting and will have more potential outlets. I would though say that the logo isn’t as effective as it could be as it would appear that they haven’t taken health risks into consideration. The intention is to invite people to take part and be involved, and to inspire everyone and reach out to young people around the world, and I am unsure as to how effective this will be, it may appeal to young people in its style and dynamics, but will the appeal cross over to the Olympic Games themselves?
When the logo has been seen in use to represent the Olympic brand in advertisements, on products and in its other executions the logo may grow on people and become more appreciated and its suitability understood, but at the moment I am most unsure about the main sequence of the logo, and if the correct message isn’t being conveyed to the public, then maybe the logo as a whole isn’t doing its job.
http://www.london2012.com/
When watching Belleville Rendez-vous, I was reminded of another cartoon that I used to watch as I child called ‘The Cat Came Back.” With its hand drawn style, limited dialogue and the fact that it is also carried along by the soundtrack the two animations share similar qualities that make them both effective. I find it interesting that when compared with a Disney film for example the lines and shapes are static and move smoothly, whereas in this case, the edge of the sun and the main characters body and chin are continuously pulsating rhythmically creating a more visual experence, and when coupled with the audio and the cartoons compelling story, the result is a very entertaining and effective animation.
This is a french animated film that I saw last year. When I first heard about it I was relectant to watch it, but I can now say that I am glad I did. It was created by a French comic book artist, Sylvain Chome and although almost dialoge free, its rich detail and unique animation create caricatures of body shapes and characters, producing a dark, yet playful adventure involving the kidnap of a French Tour de France cyclist. He is taken to the town of Belleville created by art director Evgeni Tomov, which is a combination of New York, Montreal and Quebec. Along with little touches such as Bruno, the pet dog’s black and white dream sequences the elements of this chidrens animation create a stange, surreal, and entertaining film.