Thomas Heatherwick Bridge
We were shown this bridge in a guest lecture earlier in the year, and I saw it on TV again today and was reminded of how creative the solution was to a problem that at first glance seems to have little creative scope. People would steal from the offices and that boats had to get past, but workers needed access to their offices. It would probably have been fairly easy to create an effective yet mundane solution to the problem. But the solution executed is both very effective and creative, and it is inspiring to see such creative design for problems that may initially seem mundane.
Below is the areas promotional video for the site, which shows the bridge in “motion” (you’ll see what I mean)…
July 8th, 2007 at 09:34 am
lol - funny!
July 9th, 2007 at 08:38 pm
I guess I have to ask the question. Is it relevant and does it communicate the correct message?
July 13th, 2007 at 06:50 pm
I agree with you alan, it kind of underminds the creativity, cleverness and appropriateness of the solution for the problem by taking it down to a purely sexual level. An advert promoting the bridges functionality and design qualities would probably be more appropriate.