The Power of Glasses
This campaign by LG&F, Brussels for an opticians is nice and simple. The tag line “get the respect you deserve” is complimented by the fact that only the glasses are altered between the images and then the target audience themselves form opinions of the ‘hells angel’ and ‘fashion designer’ for example, and would probably respect the fashion designer more, or if not would understand that in society they are likely to have a higher cultural position.
June 19th, 2007 at 08:15 pm
This is a great way of advertising by playing on peoples initial perceptions and social snobbery, a really good concept well executed.