Physical Interaction
“Ending slave labour is not this easy” The user will interact here without the intention to do so, as the break will occur as the page is opened without prior warning.
“Campaign against land mines”
The user is unaware of the pages’ content and has to force apart the pages to see within, and is in turn made to identify with the act of rape, and the violation that occurs.
Create ripped jeans
By pulling the pages together a cleavage is created, which represents the product benefit and its method of use.
These are some campaigns that I have uncovered where the medium has been used to reinforce the message through physical interaction with the target audience. Campaigns like this would probably be more memorable, but in turn, are not always possible or appropriate, and are more expensive. The targeting and location of these ads would be of importance so as to ensure that each advert is seen by a member of its target audience and that money isn’t wasted.
June 19th, 2007 at 02:11 pm
These are really interesting, I had seen a couple before but I don’t think I really appreciated the value of the audience interacting with designs at that time. The design highlighting the issue of rape I think is paticually well done, often images like that can look seedy and end up detracting from the message. I can see these type of adverts working well in the centre of sunday newspaper magazines for example.
June 20th, 2007 at 09:37 pm
The ‘rape spread’ is close to being genius. Something within me leaps of joy when I see what is actually econimcally plausible to do nowadays. I would like to see that advert in Nuts or FHM… where it should be.
Thank you for sharing this!
June 26th, 2007 at 04:28 pm
Its interesting to see how a variation of topics can be used on the same medium and the impact it has. You see the contrast in the wonderbra and rape ads, the rape really hits home though, clever and a bit sickening really.
June 26th, 2007 at 06:42 pm
These are very clever, really exagerate the message, and it is clear what single message is being portrayed, (in the form of an action)