Wolff Olins
“The firm responsible for the London 2012 Olympics logo is hard at work trying to fix the public backlash. They’ve got a brand new website, and apparently they have people searching the blogs like mad hounds, looking for negative comments and offering the new spin. An online petition against the logo that had well over 50,000 signatures has disappeared. A new petition in support of the logo has appeared. (under 300 signatures in 2 days.)” (from Wheres My Jetpack Blog)
http://www.wolffolins.com/
June 20th, 2007 at 01:38 pm
This is a really interesting point, at the time of the Logo’s release, my second thought (after what were they thinking) was how on earth is the agency going to recover. The fact that they are employing people to find negative comments and offer a different take on things is in my opinion quite a good idea. The logo as a whole has grown on me, I still don’t think it was the right choice for the Olympics. Having said that, with customer tastes and fashions changing every day, I think I would struggle to anticipate what would look modern in five years time!