"Headaches that come and go"
I believe the copy line was “For headaches that come and go.”
This is a simple ambient that exploits the transport medium more than most transport adverts do. This would be really effective and probably quite memorable for people stuck in ’stop, start’ traffic on their way home from a hard day at work.
June 18th, 2007 at 01:10 am
Its a lot about location. Think it is a really good idea. Congestion always gives people a headache. The advert is straight foward….if u have a headache things need to be obvious so that you do have to think to much about solving the problem. Very effective piece of advertising.