Again, a creative execution to the problem that a store was on the first floor and people, especially when carrying shopping bags don’t like to climb stairs. Heatherwick stated that he tried to make the staircase appear to flow upwards as if carrying the person, and I think the final execution does just that
We were shown this bridge in a guest lecture earlier in the year, and I saw it on TV again today and was reminded of how creative the solution was to a problem that at first glance seems to have little creative scope. People would steal from the offices and that boats had to get past, but workers needed access to their offices. It would probably have been fairly easy to create an effective yet mundane solution to the problem. But the solution executed is both very effective and creative, and it is inspiring to see such creative design for problems that may initially seem mundane.
Below is the areas promotional video for the site, which shows the bridge in “motion” (you’ll see what I mean)…
Some fairly nice long copy here that is visually pleasing and reads well. Personally I was intrigued to read on as the Titanic is an event that we feel we understand, especially as a result of the movie, so since this information contradicts it we are drawn into the copy and feel that we want to read it.
I saw this design and just loved the art direction. The warm hues, and textured feel just create a really pleasing visual.
p.s. unfortunately the upload has decreased the saturation of the image slightly.
“Ending slave labour is not this easy” The user will interact here without the intention to do so, as the break will occur as the page is opened without prior warning.
“Campaign against land mines”
The user is unaware of the pages’ content and has to force apart the pages to see within, and is in turn made to identify with the act of rape, and the violation that occurs.
Create ripped jeans
By pulling the pages together a cleavage is created, which represents the product benefit and its method of use.
These are some campaigns that I have uncovered where the medium has been used to reinforce the message through physical interaction with the target audience. Campaigns like this would probably be more memorable, but in turn, are not always possible or appropriate, and are more expensive. The targeting and location of these ads would be of importance so as to ensure that each advert is seen by a member of its target audience and that money isn’t wasted.
This campaign by LG&F, Brussels for an opticians is nice and simple. The tag line “get the respect you deserve” is complimented by the fact that only the glasses are altered between the images and then the target audience themselves form opinions of the ‘hells angel’ and ‘fashion designer’ for example, and would probably respect the fashion designer more, or if not would understand that in society they are likely to have a higher cultural position.
http://www.trydrugs.net/
Here’s a nice site that simulates the effects of some drugs on the mouse arrow, and text, if the user clicks close on some drugs as opposed to continue some error pop-ups appear and email messages appear to be sent that suggest the user is a drug user. The pop-ups are believable as the site takes into consideration the users operating system/browser as on a Mac, the close button is the red circle, but when the site is viewed on Windows it is the red cross, which makes a nice change from many virus pop-ups for example, which try and appear like system messages and even when viewed on a Mac they are in a Windows format and obviously fake.
Worth a look.
I really like the style of this image, it has a nice textured, illustrative feel, but I can’t help but feel that the ad as a whole doesn’t really sell superglue that well. The rhyme…
“It could be so true
that psychotic ex girlfriends
are glazed with superglue”
…seems a bit forced, and probably not the best solution that could have been produced. But its visual style is one that could work really well in other executions.
“The firm responsible for the London 2012 Olympics logo is hard at work trying to fix the public backlash. They’ve got a brand new website, and apparently they have people searching the blogs like mad hounds, looking for negative comments and offering the new spin. An online petition against the logo that had well over 50,000 signatures has disappeared. A new petition in support of the logo has appeared. (under 300 signatures in 2 days.)” (from Wheres My Jetpack Blog)
http://www.wolffolins.com/
I believe the copy line was “For headaches that come and go.”
This is a simple ambient that exploits the transport medium more than most transport adverts do. This would be really effective and probably quite memorable for people stuck in ’stop, start’ traffic on their way home from a hard day at work.