VW Beetle
I like this advert. It takes the unique qualities of the Beetle, its sense of fun, elation and high spirits and conveys them whilst comparing it to other cars in order to enhance its own USP. Of course there are other cars that are fun, but instead of trying to stand out amongst them VW have attempted to stand out from the ’serious’ and ’scary’ cars. This was probably done with the hope that if you decided you wanted to buy a “fun” car, the one you would remeber would be the Beetle, so you wouldn’t have to be persuaded away from its actual competitors.