Crest Toothpaste
I saw this ad in this months Creative Review. I agree with the response written in the magazine that the ad is original amongst other toothpaste adverts which continuously show people satisfied with their newly transformed whiter than white teeth. I would also add that the style and music and whole ambience of the spot make it intriguing and very watchable, so even if for a different product (where this style may not be as original) this style of ad would probably be effective, providing of course, that it was still suited to the product.