Outdoor Advertising
These are two outdoor executions that I really like. The Electrolux ad makes use of the medium and manipulates it to convey the product’s use in a way that image or copy alone couldn’t. And the Peugeot ad works well as it creates a sense of exclusiveness for “builders and other hard working people,” as it is facing them. The ad also works well as it is legible through the reverse, but one thing I may suggest is that the logo and copy in the bottom left should be placed so that the target audience in the street can read it too.